《国际商务英语》课件:第1章PublicRelations
1.ConceptofPR
Itreferstothepracticeofmanagingthespreadof information betweenanindividualoran organization andthe public.Publicrelationsmayincludeanorganizationor individual gaining exposure totheiraudiencesusingtopicsofpublicinterestandnewsitemsthatdonotrequiredirectpayment.